Milka Caramel Chocolate Bar, 100g

Product Information

All over the world the love of chocolate is a given, so from a marketing standpoint, do you make chocolate more appealing? During the 1890s, milk was added to Suchard's chocolate, [11] closely following the launch of the Gala Peter brand, founded by Daniel Peter, another Swiss chocolatier.

They implemented the innovative power of holographic marketing with Realfiction’s Dreamoc to take their message into a brand new dimension.

While the rest of the chocolate companies were satisfied moulding their chocolate into rectangular bars, Milka decided to challenge Ritter Sport monopoly over square-shaped bars.

In 1995 Milka officially became a ski sponsor and would later become one of the most famous sport sponsors after the FIS Alpine Cup that was held in Lienz. From its start in an abandoned mill, to becoming a billion dollar brand under Mondelēz International, Milka has expanded while still staying true to its roots. According to Science Direct, "Milk powder, as a commercial product, can be traced to as early as 1868. Since then, Milka has been associated with skiing events while also sponsoring individual athletes such as Austrian Michaela Kirchgasser, Czech athlete Sarka Strachova, Olympic gold medalist Anna Fenninger, among others (via Ski Racing). We recommend that you always check the packaging for allergen advice and talk to your doctor if you need any further food allergy advice.The fact that they only use milk from the cows that are fed on Alpine grass is of great significance. Given how important Lila became for the image of the chocolate, fast-forward to 2012, and Milka went the extra mile to celebrate the birth of a "purple calf" in a small village of Serbia (via Branding Mag). This boat was dubbed the “Muhboot” (pronounced Moo-boat), [9] a pun on "U-Boot" (German for submarine).