Corona Cero Alcohol Free Lager Beer 24 pack bottle, 0% ABV

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UK spirits distributor Hi-Spirits is launching Kranebet Italian Gin Liqueur in the UK market this month. The 0.0% alcohol alternative has the same crisp and refreshing taste as Corona Extra, with subtle citrus notes that deliver a perfectly balanced flavor. Brewed with 100% natural ingredients Corona Cero can be enjoyed anywhere and anytime, best served cold with a signature wedge of lime,”​ says the brand. Sparkling water and hard seltzer brand Spindrift has launched its first-ever limited time, seasonal release: Spiced Apple Cider. Produced in Italy by Rossi d’Asiago distillers since 1924, Kranebet is an aromatic liqueur rich in juniper. Originally a popular pharmaceutical elixir, Kranebet uses carefully selected ingredients and artisanal distillation creating a ‘harmonious spirit, free from artificial flavoring and colors.’ On the new launch, Senior Marketing Manager James Johnstone said: “ We’re excited to welcome Kranebet into our growing Italian portfolio and launch it in the UK. Kranebet offers a sweeter twist on the traditional London Dry Gin, perfect as a Gin & Tonic or as a twist on the classical Negroni. It’s rich brand history and traditional Italian flavors will appeal to a wide audience of UK consumers, whilst also having a special place in many Italians hearts.​” Britvic's Brazilian flavors

The launch marks Corona’s ambition to expand the drinks category with new innovations. In May 2022, the brand launched a flavored alternative to beer – Corona Tropical, the brand’s first lightly sparkling alcoholic drink made with a hint of real fruit juice. It was released in three different flavors – Guava & Lime, Raspberry & Lemon, and Grapefruit & Lemongrass. Our panel – made up of 10 WSET-accredited experts and consumers — tasted 25 no-and low-alcohol beers from the leading breweries and supermarkets, in search of those that offered all the authentic, hoppy flavour and refreshment of a traditional beer, minus the alcohol. Each was served chilled and blind to avoid brand bias. The name Kranebet comes from the cimbric word “kraneveta” that literally means “bitter grains”, the name given to the juniper plant by the Cimbrian population that used to live in the Italian pre-Alps. The new brew (5% abv) would offer a “unique and vibrant taste profile” similar to one that “could be found in craft beer”, said BBG global brands marketing director Jessica McGeorge.Thanks to ongoing advances in no and low brewing techniques, the market is more diverse (and delicious) than ever. How we test non-alcoholic beer We’ve seen the trend for premiumisation grow in recent years; in the off-trade specifically, the premium and super-premium categories now equate to 61.7% of total beer value 1. As the cost-of-living crisis continues to bite, is this trend set to continue?

The ‘innovative, first-of-its-kind, non-alcoholic beer’ contains a 30% daily value of vitamin D (as per Canadian guidelines) to link in with the brand’s outdoor ethos, coming in at 60 calories per 330ml serving. The Sunbrew is made by extracting alcohol from Corona Extra and then blending the non-alcoholic beer with vitamin D and natural flavors. Demand for premium options is also being replicated in the low & no category, which has continued to grow despite the cost-of-living crisis, with sales up 7.9% in the last 12 weeks compared to last year 7, notes Devon. “When consumers are looking for an alcohol-free alternative to drink at home, they want to treat themselves to a more premium option that delivers the same taste and quality they would expect from a traditional beer. Yellowstone creator Taylor Sheridan, in partnership with 101 Studios and producer, David Glasser, has teamed up with beverage incubator L.A. Libations to launch launched a new line of alcoholic beverages with major national retailers under the banner 6666 Grit & Glory.The super-premium category is being driven by the world beer and craft sector, as shoppers look to broaden their drinking repertoire, reveals Devon. These sectors grew 2.4% share of total beer in the last 12 weeks 4, he notes. “With the cost of a pint continuing to grow in the on-trade, we are seeing discovery happening at home as shoppers are more willing to try something new from a supermarket. This presents an exciting growth opportunity for retailers to broaden their beer offerings and entice customers to experiment. In response, earlier this year we launched Stella Artois Unfiltered, offering consumers a super-premium, craft beer-inspired alternative from the UK’s number one beer brand 5,” he says. Because of this, brand is the most important factor for consumers when deciding which no & low product to buy – ahead of calories, ingredients, taste claim and ABV 3, cementing the opportunity around premium low & no options. Corono Cero hit shelves this month, with Stella Unfiltered and Corona Tropical to follow in the spring Now, we’re excited to offer consumers Corona Sunbrew 0.0%, the first non-alcoholic beer with vitamin D, reinforcing our desire to help people reconnect to nature, anytime.” ​

After purchasing the historic 6666 Ranch in Texas, which is featured on the TV show Yellowstone, the owners have created a line of beverages that celebrate the ranch. Using vitamin D in the brewing process meant overcoming numerous challenges, added Brad Weaver, global vice president of Innovation Research & Development for AB InBev. Budweiser Brewing Group has unveiled a trio of major launches for its Stella Artois and Corona brands.

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Introducing the new Corona Cero. An alcohol free beer from Corona, brewed with 100% Natural Ingredients. As a brand that was born on the beach, Corona embraces the outdoors in everything we do, because we believe that outside is where people best disconnect and relax. The feeling of the sun is one of the things that people love most about the outdoors and the Corona brand is always innovating to remind them of that feeling,”​ said Felipe Ambra, Global Vice President for Corona. Hard seltzer Corona Tropical (4.5% abv), meanwhile, will hit shelves in April in three flavours – Guava & Lime, Raspberry & Lemon, and Grapefruit & Lemongrass – which McGeorge said were chosen to “reinforce the citrus notes” found when drinking the core Corona brew with lime. No- and low-alcohol beers are made just like alcoholic beers, with water, yeast, hops and barley. Some use yeast strains that are naturally low in ABV, while others will remove the alcohol via various brewing techniques such as steam distillation or reverse osmosis. Spindrift’s seasonal debut of Spiced Apple Cider is lighter and a more real-tasting version of the traditional fall flavor. It’s not quite cider, not quite seltzer – it’s a category-defying beverage and a completely new taste for Spindrift.”​

Corona Extra hat eine große, stetig wachsende Fan-Gemeinde. Gleichzeitig steigt die Nachfrage nach alkoholfreien Bieren. Mit dem neuen Corona Cero präsentieren wir die perfekte Kombination von populärer Marke und erfrischendem Genuss ganz ohne Alkohol. Ein 100 Prozent natürliches Lifestyle-Getränk mit großem Potenzial, das dem zunehmenden Bedarf nach alkoholfreien Premium- Produkten gerecht wird – insbesondere in der jüngeren, trend- wie gesundheitsbewussten Zielgruppe“, sagt Michel Pepa, Country Director für Deutschland von Anheuser-Busch InBev.

To help support the launch of Corona Sunbrew 0.0%, Corona will unveil a new creative campaign capturing the enjoyment of “Sunshine, Anytime”: filmed on a pristine beach in Costa Rica to capture outdoor living and the energy of the sun. Despite an abundance of NPD in the low & no category, we recognised a gap in the market for a super-premium alternative. Corona is renowned for its high-quality flavour, so we’re pleased to be able to offer an alcohol-free version for consumers looking to treat themselves to a beer at home but without the alcohol.” Following the Canadian launch, the brand will then roll out to other global markets throughout the year and beyond. Fall is an ideal season for Spindrift. It’s when the air is crisp, food turns heartier, and when many people return to where they feel the most at home to spend time with their loved ones.​ A new unfiltered version of Stella – news of which was first revealed by The Grocer in October, when BBG applied to register it as a trademark – is set to hit shelves in March.